Personalize Experiences with Digital Marketing (6 of 11)

Digital marketing case studies show that personalization can be one of the most effective ways to convert browsers into buyers and buyers into loyal customers who will be eager to purchase more products and services from you. There are many personalization tools available these days, but many of them can be quite expensive to use. So what’s a new online business owner to do?

The answer is to start with what works. If you are not doing it already, try it and you should soon start to see results.

 

Cater with Content

The first way to get the attention of your target audience is to pay attention to them. Go to their favorite sites, blogs, networks, forums, groups, and more. What are they complaining about? What issues do they have? Create content that will solve their problems.

 

Compare with Competitors

Read reviews online about top products in your niche, similar to ones you would like to sell. What are your target customers buying, how much are they paying for them, and what are they praising or complaining about? What suggestions do they make as to how the product could be better?

 

Get Them on Your Lists

You will have to work very hard to get traffic to your site. Don’t just let them click in once, then wander away forever. Instead, offer them a free special report or e-course related to your niche. When you create your emails, personalize them using the automated features you will find at sites such as AWeber.

  Try AWeber free for 30 days! – AWeber Communications 

Also, be sure to offer separate lists for prospects, customers, and for those who are coming to you from other sources, such as those signing up through a joint venture partnership.

The email addresses you collect from your partner’s marketing list will be yours to do with as you choose, but their behavior is likely to be very different from your loyal followers who have had more time to get to know you (at least initially).

This being the case, your first emails should not be hard sells, but more of relationship-building emails.

Pick up your FREE Guide to Growing Your Business from Aweber here.

When they buy, use automation to move them to a customer list. In this way, you won’t be treating everyone the same. If they have already bought product X, for example, it’s a waste of time to keep sending emails about it. Instead, offer them related products Y and Z.

 

Learn through Surveys

 6c-survey

People love to give their opinions.

Ask your customers from time to time what products or services they would be most interested. Take action to deliver their #1 choice.

This will show you are a company who cares.

                   You will also have a built-in customer base willing to buy when you launch.                                                                                                                                                                                                                                                                                                                                                       

  

Don’t Drive All of Your Marketing Traffic to Your Home Page

One of the most important skills to master as a digital marketer is tracking and testing. That is, you create and launch a promotion, track the results, and test to try to improve them. This can be time-consuming if you are using your home page as the destination URL for each promotion.

Create one landing page for your customers, then duplicate it for your Facebook, Twitter, and other marketing initiatives. Create separate pages for free versus paid ads at these sites.

Match the content on the page to what you published on the network. Create slightly different URLs, and you will be able to track your results fast and see what is working best.

These simple ways of personalizing can lead to faster relationship building, for more profits.

More on relationship building next time.

 

To your Success,

FJ

p.s. more coming up! Stay Tuned!

 

Entertain with Videos as You Provide What Customers Want (5 of 11)

 

In my last blog post, I talked about the importance of great visuals in marketing your business online and driving the kind of traffic you need to earn a steady stream of income.

At the end, I mentioned the importance of video in a modern marketing mix. Today I want to talk a bit more about how to entertain with videos as you provide what customers want.

 

Infomercials

If you’ve ever seen an infomercial or purchased something as a result of watching one, you will get an idea of how powerful a selling tool it can be. You are educating and entertaining all at the same time.

The presenter usually shows a problem and offers a solution.

Or the infomercial might demonstrate the many uses of a convenient product most people would not want to miss out on because it would make their life so much easier. And they can get this all for only $19.99 – or buy two for the same price, just pay shipping and handling.

Sound familiar? TV infomercials all use the same pricing and formula because they have been proven to work.

You can create similar videos yourself for almost any product or service you are selling, demonstrating the features and benefits of the item. With computer screen capture programs like Camtasia, you can record how-to videos and demonstrations of software and more.

Don’t have an item that’s very visual? Interview experts, or get someone to interview you.

Don’t want to appear on screen? Create a great webinar, make it seem interactive with common questions and answers, and use it online to show your audience what you have to offer.

Now that you understand the essential principles of video as infomercials, no matter what their length, it’s time to create videos and upload them. The obvious place to start is YouTube, the #3 website in the world and a subsidiary of Google.

camera

YouTube

YouTube is not just a video sharing site these days – it is a massive search engine with ads.

It also works the other way. When Google delivers the top 10 or so items in relation to a keyword on their search engine results pages (SERPS), they will give preference to videos hosted at YouTube.

 

Vine.co

Twitter is become a popular social networking site which allows users to publish, or tweet, content that is no more than 140 characters long. Their sister site, Vine.co, is worth checking out because Vine is to video what Twitter is to marketing content.

You are allowed 6-second snippets only, enough to engage and entice your target audience. Teen sensation Hayes Grier has more than 4.3 million followers. The secret to success on all video sites is consistently posting high-quality, interesting content.

 

Streaming Video Apps

Two popular new apps that allow you to stream video live to your followers are Periscope and Meerkat. If you want to create buzz about a product, service or live event you are hosting, these are ideal.

 

Other Video Sharing Sites

Flickr and Instagram also allow short videos in addition to images. Build out your offerings with short, sharp, keyworded videos.

 

Facebook Video Ads

Facebook has always allowed videos, but their video ad opportunities are booming. I’ve had some good results with these, even higher converting than my ads with good images.

 

Google AdWords Video Ads

Google now allows video ads and will show them on their search engine results pages.

Start making your own videos and see what a difference they can make to your traffic and profits. And look out for my next post, in which I will discuss how to personalize your user’s experience through digital marketing.

See you in the next post!

To your Success,

FJ

p.s. don’t forget to leave a comment below!

 

Power Up Your Digital Marketing with Visuals (4 of 11)

 

In my last blog post, I talked about a number of ways to get short-term customers to become long-term clients. The difficulty is attracting the attention of your niche audience in the first place.

If you haven’t been paying enough attention to the visual aspects of your marketing, I want to review a few essentials that could help get you even more traffic and potential customers.

 

Supporting Images Everywhere

These days, a web page or blog post doesn’t really look complete without a supporting image to give the visitor to that page a quick glance at what the content will be about.

When I was studying communication in college, I learned the 100-70-50-30-10 rule. 100% of readers will look at the headlines and the pictures. Based on what they see, 70% of them will read the first paragraph of the article, 50% the second, 30% the third, and 10% the fourth. So you need to grab their attention as best you can right from the outset.

The same is true of digital content. If you’ve ever seen an image and/or headline that made you click over to another page, you’ll know what I mean. In fact, the entire trend of what is termed curated content is based on this principle.

 

Curated Content

Content curation is all about sorting through large amounts of niche-related content on the web and presenting the best posts in a meaningful and organized way. By curating content, you are offering readers more of what they are looking for, from top sites, quickly and easily.

Reddit and StumbleUpon will let you curate headlines and images, and share them on your social networks as well. On Reddit, you can search for specific types of content to curate, such as images and infographics. Curating will make your own site visually appealing without having to create everything from scratch.

 

Sharing on Social Media

Untitled design

Almost all of the main social networks allow images. It’s just a case of which networks make the images more prominent that others. Pinterest, for example, is dominated by images (or pins) that are pinned to a virtual pin board. Statistics show that the audience is around 75% female and 50% have bought something they saw on a board, at an average spend of around $45. If you’re looking to tap into this consumer demographic, start gathering your images.

Facebook encourage images; in fact, you must have an image to participate in their ad network. Google+ and Tumblr also allow for attractive images. Twitter has recently started permitting them as well though I find the interface a bit clunky. Don’t forget Snapchat and Instagram.

 

PowerPoint Presentations

Turn your PowerPoint presentations into shareable decks, jpgs and videos, all in minutes, with the Save As feature of your program. Upload your decks to SlideShare.net, now owned by LinkedIn, and see how it can boost your traffic. Use the share buttons to spread the word, and the embed code to show the slideshow at your own site or blog.

 

Videos

Untitled design (1)

YouTube is the #3 website in the world. Video is a golden marketing opportunity. Camera shy? Save your decks as videos and upload them to YouTube. Then use the embed code to show the videos on your site without having to worry about them taking up large amounts of storage space. I will discuss video in more detail in my next post.

Add visuals to your digital marketing mix and see what a difference they can make to your traffic and profits.

 

To your success!

FJ

p.s. I’d love to get your comments on this series!

Turn Short-Term Customers into Loyal Long-Term Customers with Digital Marketing (3 of 11)

 

Last time, I outlined the digital marketing techniques that form the foundation for any effective online business. All of those techniques can convert short-term visitors and customers into loyal long-term clients and even brand advocates.

 

Get Them to Come

Every site and blog struggle to get traffic. Content on a website or blog will help lure them. So too will video, social networking and search engine marketing and pay per click.

 

Get Them to Browse

If you do get a visitor, make sure everything is in place to get to want them to stay and get to know you better. You need a professional-looking site, great content and images, videos, and more.

The content should encourage them to browse more. Also include an email capture box with the incentive of a free special report or e-course. In this way, visitors won’t just visit once and click away forever. They can get to know you and you can build relationships with them.

 

Keep Them Coming Back

3c-repeat-customer

 

Your email marketing and social media efforts will help keep them coming back to your site. After the ecourse is over, for example, continue to mail them your e-newsletter. Notify subscribers and followers of new content and products. Encourage them to share the information with others who might be interested.

 

 

Get Them to Buy

When you are creating content, think information plus promotion. If you’ve ever seen an infomercial on TV, you know the ultimate goal is to get people to buy.

The companies inform and entertain as they sell. They identify a problem and provide a solution for it that you can buy at a low price. The solution is guaranteed to work or your money back. This low-risk offer means most people who need the item will usually be willing to buy.

 

 

Offer Real Solutions with Real Value

Investigate similar products and services your competitors are offering. How can you make yours better? Are your prices in line with what the market will tolerate? Does yours really work? Sell quality products and they will keep coming back for more.

 

 

Get Them to Buy Again

3b-buy

Once a person has purchased a product, use your email marketing automation tools to put them onto a new list – your customer list for that product. Now you can offer them “insider information,” special deals and more.

Personalize the promotions instead of lumping everyone onto one list. We all love to feel special and everyone loves a bargain. Special deals will help your subscribers with both.

 

 

Treat Your Customers Like the Valuable Business Assets They Are

Love Ya 2

 

 

 

 

Many businesses make the mistake of chasing new customers to the point of neglecting their existing ones. Tried and tested marketing wisdom found to be true is the 80/20 rule – that is, 20% of your customers will be responsible for 80% of your sales.

 

 

Offer Real Value Worth Recommending

I’ve also discovered that one happy customer will tell one other person, but one unhappy customer will tell seven others about their “terrible experience.”

 

In these days of social media, this can be a disaster waiting to happen. On the other hand, if you don’t have a social media presence online, you can’t control the conversation to try to put out any fires that might start to blaze.

 

Create a product page and allow user-generated content, but be sure to monitor it. Maintain a professional stance at all times. If you seem like a company easy to do business with, you’ll be amazed at how many short-term customers can become enthusiastic long-term clients.

 

Next time, we will discuss marketing with powerful visuals.

 

See you soon!

To your Success!

FJ

 

Mastering Digital Marketing Basics (2 of 11)

Mastering Digital Marketing Basics

In this first post, I want to review some digital marketing basics. If you are just starting your own online business, you can use this information as a checklist of what you should start working on in order to build your brand and increase your profits.

If you have been in business for a while but are not getting the kind of results you hoped for, use this information to evaluate your current digital marketing mix and identify any gaps.

The top digital marketing tools of 2016 are:

1. Content marketing
2. Blogging
3. Video
4. Social media
5. Search engine marketing such as Google AdWords
6. Automation

Let’s look at each of these in turn briefly.

 

 

Content Marketing

6a-content

Content marketing is any item you post online in relation to your business which is designed to drive traffic, increase sales, and/or retain customers. Most content will consist of words on a page.

However, these days, you can market with any form of content, so it is important to vary your offerings on your site or blog.

 

Blogging                                                                              8a-blog                                                       

Blogging, in particular, niche blogging on a certain topic such as golf, dogs, or quilting, will attract a targeted audience interested in what you have to offer. Your written content should be supported by good images – created in-house, professionally generated and shared, or sold through a stock photo site. Images can enhance your blog posts and all other published content, including videos.

 

Video                                                                                                                                                   4c-video

Video is in high demand online and used to entertain and educate. If you aren’t already marketing on YouTube regularly, put video marketing at the top of your to-do list.

 

Social Media                                          4b-social-media                                                                          

Great images can also be used for infographics and marketing at highly visual social networks such as Pinterest, Facebook and Tumblr, to drive traffic back to your site or show what your products and services are all about.

Make the most of your digital marketing by placing an email address capture box on your landing pages so the visitors to your site will be able to subscribe to your digital newsletter.

Email marketing is ideal for building relationships and makes your content marketing, blogging, and social networking efforts measurable. Don’t just think traffic; think engagement with your content.

To get an even higher subscriber rate, consider creating a valuable special report or a 7-day e-course, one lesson per day or week, to show prospective customers in your niche who you are, what you know, and why you are worth doing business with. Then market the report on the top social media sites that make sense for your niche.

Don’t forget to market your hottest content on niche-related discussion boards, groups and forums, especially places like Facebook groups.

 

Search Engine Marketing such as AdWords

2a-marketing-tools

 

In order to test your new content or product ideas, consider setting a small budget and using AdWords or other pay-per-click ad services to test the market. Track and test your results, and improve your marketing messages as needed.

If you have a tiny budget or are struggling to make sense of AdWords, try Facebook, Twitter, and LinkedIn. These paid advertising opportunities are less expensive than Google AdWords pay per click, yet much more highly targeted, giving you a better conversion rate.

 

Automation

Process Automation on the Gears.

 

 

Automation such as email autoresponders and blog schedulers keep your marketing going even when you are not on your computer. Work smarter, not harder, with the help of schedules and other automation tools.

If you’re not using all of these basics, get started today and see what a difference they can make to your business.

Until next time, when I’ll be giving tips on how to turn short-term customers into long-term customers using digital marketing.

***

Note: In the coming articles, we will be providing links to tools and other sources of information to assist you. In this blog, Survival Hacks for the Home Office, we have a tools page that is being stocked with goodies and freebies. Take a look and bookmark the page and revisit often to keep informed.

To your Success,

FJ

p.s. in the next few weeks following this article, I have a plan to include not only a well-stocked  tools page but also a resource page for expanding your blog content. I’ll keep you posted on the progress.

Use It or Lose It: The Digital Marketing Momentum with Cam Jones (Introduction) 1 of 11

Use It or Lose It: The Digital Marketing Momentum with Cam Jones

Welcome to Use It or Lose It, the digital marketing momentum. In this series we are going to be looking at the current state of digital marketing and some hot upcoming trends, to keep you moving forward with all your online efforts.

Before we get started, let me introduce our special guest, Cam Jones, who is passionate about all forms of digital marketing. Cam will be cutting through a lot of the garbage being published about digital marketing, to give you the real scoop on best practices in order to boost your business.

Cam is going to let you look under the hood to discover the power of digital marketing. 

***

Hello and thank you for the awesome welcome, Felix. I can’t wait to share a ton of information about digital marketing with you in this series.

One of the most exciting things about digital marketing is that it is constantly changing. However, this can also be a bad thing. What worked yesterday might not work today. What is just over the horizon could make or break your business.

If you feel as though you are constantly trying to play catch up with other companies who seem to ‘get’ digital marketing better than you, it’s time to put your customer at the center of all you do.

The secret to successful sales and marketing is to connect with your target audience to give them what they want, the way they want it.

In most cases, this will mean broadening your marketing message and increasing its accessibility by making sure your messaging is mobile-friendly and visible where your niche audience spends their time.

Targeting the sites and devices your ideal customer in your niche uses most often is like fishing in a pond you already know has fish in it. All you have to do is offer the right bait.

The more people see your content online in a range of places and formats, the more they will become familiar with your brand and business. And the more they see you online in a range of locations, the more they will feel they know you, and can trust you.

In this series, I’m going to outline a number of ways to market effectively in the digital space. I’ll start with digital marketing basics in the next post.

I hope you’re as excited as I am to get started!

Cam

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Of course, one of the best ways to broaden and market your message  to your niche audience is to blog. But you need a platform that is designed for marketing.

Check out Kalatu, the platform developed by marketers for marketers!

To your Success!

FJ

P.S. Leave your comments below. I have an open door for all inquiries!