Power Up Your Digital Marketing with Visuals (4 of 11)

 

In my last blog post, I talked about a number of ways to get short-term customers to become long-term clients. The difficulty is attracting the attention of your niche audience in the first place.

If you haven’t been paying enough attention to the visual aspects of your marketing, I want to review a few essentials that could help get you even more traffic and potential customers.

 

Supporting Images Everywhere

These days, a web page or blog post doesn’t really look complete without a supporting image to give the visitor to that page a quick glance at what the content will be about.

When I was studying communication in college, I learned the 100-70-50-30-10 rule. 100% of readers will look at the headlines and the pictures. Based on what they see, 70% of them will read the first paragraph of the article, 50% the second, 30% the third, and 10% the fourth. So you need to grab their attention as best you can right from the outset.

The same is true of digital content. If you’ve ever seen an image and/or headline that made you click over to another page, you’ll know what I mean. In fact, the entire trend of what is termed curated content is based on this principle.

 

Curated Content

Content curation is all about sorting through large amounts of niche-related content on the web and presenting the best posts in a meaningful and organized way. By curating content, you are offering readers more of what they are looking for, from top sites, quickly and easily.

Reddit and StumbleUpon will let you curate headlines and images, and share them on your social networks as well. On Reddit, you can search for specific types of content to curate, such as images and infographics. Curating will make your own site visually appealing without having to create everything from scratch.

 

Sharing on Social Media

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Almost all of the main social networks allow images. It’s just a case of which networks make the images more prominent that others. Pinterest, for example, is dominated by images (or pins) that are pinned to a virtual pin board. Statistics show that the audience is around 75% female and 50% have bought something they saw on a board, at an average spend of around $45. If you’re looking to tap into this consumer demographic, start gathering your images.

Facebook encourage images; in fact, you must have an image to participate in their ad network. Google+ and Tumblr also allow for attractive images. Twitter has recently started permitting them as well though I find the interface a bit clunky. Don’t forget Snapchat and Instagram.

 

PowerPoint Presentations

Turn your PowerPoint presentations into shareable decks, jpgs and videos, all in minutes, with the Save As feature of your program. Upload your decks to SlideShare.net, now owned by LinkedIn, and see how it can boost your traffic. Use the share buttons to spread the word, and the embed code to show the slideshow at your own site or blog.

 

Videos

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YouTube is the #3 website in the world. Video is a golden marketing opportunity. Camera shy? Save your decks as videos and upload them to YouTube. Then use the embed code to show the videos on your site without having to worry about them taking up large amounts of storage space. I will discuss video in more detail in my next post.

Add visuals to your digital marketing mix and see what a difference they can make to your traffic and profits.

 

To your success!

FJ

p.s. I’d love to get your comments on this series!

Mastering Digital Marketing Basics (2 of 11)

Mastering Digital Marketing Basics

In this first post, I want to review some digital marketing basics. If you are just starting your own online business, you can use this information as a checklist of what you should start working on in order to build your brand and increase your profits.

If you have been in business for a while but are not getting the kind of results you hoped for, use this information to evaluate your current digital marketing mix and identify any gaps.

The top digital marketing tools of 2016 are:

1. Content marketing
2. Blogging
3. Video
4. Social media
5. Search engine marketing such as Google AdWords
6. Automation

Let’s look at each of these in turn briefly.

 

 

Content Marketing

6a-content

Content marketing is any item you post online in relation to your business which is designed to drive traffic, increase sales, and/or retain customers. Most content will consist of words on a page.

However, these days, you can market with any form of content, so it is important to vary your offerings on your site or blog.

 

Blogging                                                                              8a-blog                                                       

Blogging, in particular, niche blogging on a certain topic such as golf, dogs, or quilting, will attract a targeted audience interested in what you have to offer. Your written content should be supported by good images – created in-house, professionally generated and shared, or sold through a stock photo site. Images can enhance your blog posts and all other published content, including videos.

 

Video                                                                                                                                                   4c-video

Video is in high demand online and used to entertain and educate. If you aren’t already marketing on YouTube regularly, put video marketing at the top of your to-do list.

 

Social Media                                          4b-social-media                                                                          

Great images can also be used for infographics and marketing at highly visual social networks such as Pinterest, Facebook and Tumblr, to drive traffic back to your site or show what your products and services are all about.

Make the most of your digital marketing by placing an email address capture box on your landing pages so the visitors to your site will be able to subscribe to your digital newsletter.

Email marketing is ideal for building relationships and makes your content marketing, blogging, and social networking efforts measurable. Don’t just think traffic; think engagement with your content.

To get an even higher subscriber rate, consider creating a valuable special report or a 7-day e-course, one lesson per day or week, to show prospective customers in your niche who you are, what you know, and why you are worth doing business with. Then market the report on the top social media sites that make sense for your niche.

Don’t forget to market your hottest content on niche-related discussion boards, groups and forums, especially places like Facebook groups.

 

Search Engine Marketing such as AdWords

2a-marketing-tools

 

In order to test your new content or product ideas, consider setting a small budget and using AdWords or other pay-per-click ad services to test the market. Track and test your results, and improve your marketing messages as needed.

If you have a tiny budget or are struggling to make sense of AdWords, try Facebook, Twitter, and LinkedIn. These paid advertising opportunities are less expensive than Google AdWords pay per click, yet much more highly targeted, giving you a better conversion rate.

 

Automation

Process Automation on the Gears.

 

 

Automation such as email autoresponders and blog schedulers keep your marketing going even when you are not on your computer. Work smarter, not harder, with the help of schedules and other automation tools.

If you’re not using all of these basics, get started today and see what a difference they can make to your business.

Until next time, when I’ll be giving tips on how to turn short-term customers into long-term customers using digital marketing.

***

Note: In the coming articles, we will be providing links to tools and other sources of information to assist you. In this blog, Survival Hacks for the Home Office, we have a tools page that is being stocked with goodies and freebies. Take a look and bookmark the page and revisit often to keep informed.

To your Success,

FJ

p.s. in the next few weeks following this article, I have a plan to include not only a well-stocked  tools page but also a resource page for expanding your blog content. I’ll keep you posted on the progress.